I build growth engines for marketplaces.

8+ years scaling marketplaces across ride-hailing, logistics, and social commerce. I don’t just advise — I build, break, and rebuild.

Let’s Talk Growth See My Work

$2M ARR from zero

1M+ App downloads

4x Promoted in 3yr

80% Carrier request rate

01

Four companies. Three industries. Two countries. One throughline — building things that scale from zero.

GROWTH SYSTEMS — MARKETPLACE OPS — SUPPLY STRATEGY — EXPERIMENTATION — CROSS-BORDER DTC — UNIT ECONOMICS — GROWTH SYSTEMS — MARKETPLACE OPS — SUPPLY STRATEGY — EXPERIMENTATION — CROSS-BORDER DTC — UNIT ECONOMICS —

From Abbottabad to Amsterdam

// the long version

2017

Careem 2017 – 2020

The Foundation

Started as a supply associate in Abbottabad — a small city in northern Pakistan. Four promotions and three years later, I was managing marketplace performance across the country.

Supply Associate → Country Manager

2020

TenthWheel / Trella 2020 – 2021

The Chaos

Co-founded a logistics marketplace. Slept on a friend’s sofa, acquired truckers across Pakistan, watched our first load from a major shipper get stolen. At Trella, designed Pakistan’s marketplace strategy — 80% carrier request rate.

Co-Founder • Head of Marketplace

2022

Markaz

YC W22

Forbes

2022 – 2025

The Build

Founding member. Head of Supply & Categories. Built the platform from zero to $2M ARR. Launched cross-border DTC from China, created Markaz Ads, managed 26 categories with 90K+ active products. 1M+ app downloads.

Founding Member • Head of Supply & Categories

Now

Adasight 2025 – Present

Now

Consulting through Adasight — working with startups and scale-ups in Amsterdam. Running growth experiments, UI/UX testing, and implementing the metrics that matter.

Test everything. Trust nothing. Ship fast.

When I’m not working, I’m probably running. Finished a 10K in 40 minutes. Currently obsessed with improving my VO2 max.

Companies I’ve built with

TenthWheel

02

I’ve built growth systems for established marketplaces, startups, and everything in between. The focus stays the same: systems that scale.

Where I’ve Built

6 roles • 5 companies

GROWTH & EXPERIMENTATION

at Adasight

+

2025 – Present Amsterdam — 52.4° N

UI/UX experimentation and data-driven growth for startups and scale-ups

Product-led growth strategy and A/B testing frameworks

PRODUCT GROWTH CONSULTANT

at LAAM Technologies

+

Feb – May 2025 Lahore — 31.5° N

Consulted on product growth for a high-performance ad system

8.3M+ impressions across the platform

HEAD OF SUPPLY & CATEGORIES

at Markaz YC W22 Forbes

+

2022 – 2025 Islamabad — 33.7° N

Built platform from zero to $2M ARR

Launched cross-border DTC from China

Created Markaz Ads — generating 3% of total revenue

1M+ app downloads, 26 categories, 90K+ active SKUs

Featured in Forbes

CO-FOUNDER

at TenthWheel

+

May – Dec 2021 Islamabad — 33.7° N

B2B logistics marketplace — bootstrapped and raised funds

Acquired truckers across Pakistan

HEAD OF MARKETPLACE

at Trella

+

Oct 2020 – Mar 2021 Karachi — 24.9° N

Designed Pakistan marketplace strategy from scratch

80% carrier request rate, 70% marketplace fulfillment

SUPPLY ASSOCIATE → COUNTRY MANAGER

at Careem

+

2017 – 2020 Abbottabad → Islamabad — 34.2° N

4 promotions in 3 years

Started in Abbottabad, ended managing marketplace performance nationally

03

I operate at the intersection of product, growth, and operations — the full stack of building.

Competencies

4 domains • 25 skills

01

Growth & Experimentation

Adasight + Markaz

A/B Testing Growth Strategy Conversion Optimization Metric Design Product Analytics UI/UX Experimentation

02

Marketplace Operations

Careem + Trella + TenthWheel

Supply-Side Growth Category Management Fulfillment Optimization SLA Design Defect Reduction Carrier Acquisition Supply Chain

03

Product & Strategy

Markaz + LAAM

Product Development Product Launches Pricing Strategy Business Analytics Budgeting & Forecasting KPI Implementation

04

Leadership & Execution

Every company

People Management Hiring Team Building Cross-Functional Ops Startup Operations Bootstrapping

Analytics

Amplitude / Mixpanel / Statsig

Data

SQL / R / Excel

Languages

Hindko / Urdu / English / Pashto

Education

GIKI — Mechanical Eng.

04

Numbers don’t lie. Here’s the proof — not promises.

$2M

Annual Recurring Revenue Built from zero at Markaz

1M+

App Downloads Product-led growth engine

80%

Carrier Request Rate Trella marketplace — from scratch

90K+

Active SKUs 26 categories at Markaz

70%

Marketplace Fulfillment Trella operations

4x

Promoted in 3 Years Supply Associate → Country Manager at Careem

05

“

I had the privilege of working with someone like Zain, who knows his work inside out. His remarkable growth in the last three years is a testament to his hardwork and impact. He strongly believes in knowledge sharing and has contributed tremendously to his colleagues. Zain would happen to be an invaluable addition to any organisation.

Raees Khan Country Operations Lead at inDrive Reported directly to Zain at Careem

Y Combinator W22 •

Ex-Careem •

Ex-inDrive •

Forbes Featured • GIKI Engineering

06

Let’s build something together.

I’ve slept on sofas, had shipments stolen, and jerry-rigged trucks. I’ve also built products that hit millions of downloads and revenue milestones. Whatever stage you’re at — I’ve probably been there.

Let’s Talk Growth LinkedIn